Butterflye is an announcement and engagement platform for
News, Roadmaps, Changelog & anything in between.
Open the feedback loop to build better customer relationships.
Product managers work closely with many teams to properly define and create timelines around new products and features. Collaborating across so many teams can be difficult to manage, and things can change quickly. When things move so fast with so much ambiguity, a lot can fall through the cracks.
Butterflye makes it easier to share crucial information with other teams, helping to ensure that everyone has the information they need for critical decisions. Customer feedback can be used to improve release prioritization, as well. Keep everything organized and keep everyone in the loop with better tools.
Product Marketing professionals know how important customer voice is in feature prioritization and product design. Not only is it hard to get customers to engage with email and other channels, and when they do, their feedback is disorganized.
Customers love how easy it is to respond on Butterflye, and Product Marketers appreciate having a central location to gather and respond to feedback on every News Feed update and Roadmap objective. Built-in analytics make it even more powerful!
You closed the sale, but how do you keep your new customer engaged and help them get the most out of this new relationship? Engagement can be a tricky balance. You need to make sure the right information is conveyed but don't want to overcommunicate and risk getting tuned out.
With Butterflye, you can make key announcements while gathering feedback from your customers and analytics about their usage. This helps you strike the balance between under-engaging and over-engaging them so they remain receptive and responsive to your messages.
Customers, amirite? Sometimes, it can seem like half of them complain incessantly without ever wanting to churn while the other half suffer in silence until they ultimately churn. How can such a disparate group of people be reached in the right way at the right time with the right message?
Yes, of course Butterflye helps solve it, but how? We give everyone a low-resistance touch point to check in more easily and more often. The quiet customers can click a thumbs-down and receive the attention they need. The others have ample outlets for feedback and can feel heard with less effort on your part. It's a win/win with reduced churn and more satisfaction.
Deployments and releases are already complex. Involving multiple teams in a release makes the challenge exponentially harder. Product drove it, your teams wrote it, DevOps is shipping it, and marketing, customer success, and support all need to understand it. Collaboration can be hard, and important messages get missed or lost in chat apps.
Butterflye keeps the most important messages in one place so that everyone always knows what's going on and how it can affect their team. Fewer incidents occur, less time is spent in meetings, and and customer-facing roles can get out ahead of changes before they occur.
In complex releases, especially any with breaking changes, your API and SDK users need time to prepare and plan for changes. How can you prepare them, though, when you don't know release details until they happen?
Use Butterflye you can keep tabs on everything your developers are working on and releasing, across all engineering teams. This will alleviate internal surprises and enable you to get ahead of the change with customers and partners. With external engagement, you will also get informative feedback from users.