The Product Engagement Platform

Simplify, Enable, Retain: Transform Product Engagement with Butterflye

Discover how Butterflye turns complex technical updates into clear, persona-based messages, ensuring everyone stays informed and engaged. Say goodbye to confusion and hello to increased adoption and customer satisfaction.

No credit card required

Butterflye elevates your business

News Feed
High-priority news shouldn't be missed by your teams and customers, so make sure they never miss updates with Butterflye.
Read on  ➝
Product Roadmap
Let your customers know (and vote on) what to expect from your software or your service.
Follow the map  ➝
Customer Voice
Give your customers a voice by capturing ideas & feature requests.
Listen up  ➝
Advanced Analytics
Make data driven decisions to boost customer engagement and drive positive sentiment.  
Check it out  ➝
AI Copilot
AI may not be smarter than you yet, but it can handle the light lifting quickly. Leverage our generative AI to write quality posts faster.
Fly faster  ➝
Open Feedback
Everything Butterflye does invites user feedback. Build what your customers want to buy.
Build better  ➝
Internal Collaboration
Butterflye enhances your existing internal communication tools by providing a priority channel for collaboration.
Coordinate better  ➝
Internal Feedback
Our feedback mechanisms allow you to gather internal feedback before your full send.
Make the dream work  ➝
Integrations
Amplify your existing tool stack with powerful integrations. Think Epic to customer friendly post in a flash!
Connect all the things  ➝

Butterflye was made for you!

Challenge

Product managers work closely with many teams to properly define and create timelines around new products and features. Collaborating across so many teams can be difficult to manage, and things can change quickly. When things move so fast with so much ambiguity, a lot can fall through the cracks.

A person holding a massive wrench and saying "agile" stands before a gear encircled by the agile cycle arrow, showing the stages of plan, design, develop, test, deploy, review, and launch.

Solution

Butterflye makes it easier to share crucial information with other teams, helping to ensure that everyone has the information they need for critical decisions. Customer feedback can be used to improve release prioritization, as well. Keep everything organized and keep everyone in the loop with better tools.

Challenge

Product Marketing professionals know how important customer voice is in feature prioritization and product design. Not only is it hard to get customers to engage with email and other channels, and when they do, their feedback is disorganized.

A person stands next to a gigantic phone on a small stage. The phone has a yellow smiley face on it with a speech bubble next to it that displays a pie chart. Three people are watching the bizarre presentation, two of which have question marks near their heads.

Solution

Customers love how easy it is to respond on Butterflye, and Product Marketers appreciate having a central location to gather and respond to feedback on every News Feed update and Roadmap objective. Built-in analytics make it even more powerful!

Challenge

You closed the sale, but how do you keep your new customer engaged and help them get the most out of this new relationship? Engagement can be a tricky balance. You need to make sure the right information is conveyed but don't want to overcommunicate and risk getting tuned out.

A disembodied hand extends from the ground, holding up a large arrow platform on which a man is walking, carrying a briefcase. There is a speech bubble with a picture of a gear in it for some reason.

Solution

With Butterflye, you can make key announcements while gathering feedback from your customers and analytics about their usage. This helps you strike the balance between under-engaging and over-engaging them so they remain receptive and responsive to your messages.

Challenge

Customers, amirite? Sometimes, it can seem like half of them complain incessantly without ever wanting to churn while the other half suffer in silence until they ultimately churn. How can such a disparate group of people be reached in the right way at the right time with the right message?

A woman stands before a gigantic laptop nearly as tall as her. On the screen is a cheerful customer service representative wearing a headset and holding out his hand.

Solution

Yes, of course Butterflye helps solve it, but how? We give everyone a low-resistance touch point to check in more easily and more often. The quiet customers can click a thumbs-down and receive the attention they need. The others have ample outlets for feedback and can feel heard with less effort on your part. It's a win/win with reduced churn and more satisfaction.

Challenge

Deployments and releases are already complex. Involving multiple teams in a release makes the challenge exponentially harder. Product drove it, your teams wrote it, DevOps is shipping it, and marketing, customer success, and support all need to understand it. Collaboration can be hard, and important messages get missed or lost in chat apps.

A man holding is standing with his arm around a simple wrench of his own height. Before them is a big computer monitor with things extending out from it in tangible layers. Nearby a construction vehicle with an implausible claw is adding code to the screen.

Solution

Butterflye keeps the most important messages in one place so that everyone always knows what's going on and how it can affect their team. Fewer incidents occur, less time is spent in meetings, and and customer-facing roles can get out ahead of changes before they occur.

Challenge

In complex releases, especially any with breaking changes, your API and SDK users need time to prepare and plan for changes. How can you prepare them, though, when you don't know release details until they happen?

A conference or seminar speaking, saying "API" is standing at a lectern, speaking to 9 people. One member of the audience is responding "key."

Solution

Use Butterflye you can keep tabs on everything your developers are working on and releasing, across all engineering teams. This will alleviate internal surprises and enable you to get ahead of the change with customers and partners. With external engagement, you will also get informative feedback from users.

Ready to learn more?

Add Butterflye to your workflow and see what amazing things we can do together. Sign up now (no card required) or reach out to schedule a demo and conversation with one of our founders.
We want to help your business flye.